Thoth distribution@thoth.pub Google 20260809T054454

urn:uuid:1f4762fd-0b83-4fd5-b5dd-7290d347f171 03 15 9781951399535 00 EB E101 09 81 09 85 10 10 02 28326202 01 02 Media Manifold Series 01 01 Mobile Personalization The History and Theory of Mobile Streaming Media 1 A01 Justin Grandinetti Dr. Justin Grandinetti is an Associate Professor who holds a joint appointment with the Department of Communication Studies and the School of Data Science at the University of North Carolina at Charlotte. Justin takes a critical approach to studying the evolution of mobile streaming media, as well as assessing the integration of artificial intelligence into everyday contexts. His work has appeared in journals including AI & Society, New Media & Society, and Critical Studies in Media Communication. 2 A01 Charles Ecenbarger Dr. Charles Ecenbarger is an Associate Professor of Communication at Brevard College, where he coordinates the undergraduate and graduate programs in communication. His research examines mobile media, digital culture, and the role of emerging technologies in shaping everyday life. 01 eng 00 157 03 10 SOC052000 10 SOC022000 10 SOC076000 01 06 03 00 People were watching and listening on the move long before the iPhone’s launch. The world of always-on streaming, accessible anywhere, has a pre-history: magic lanterns, drive-in theaters, and portable radios. In *Mobile Personalization*, Justin Grandinetti and Charlie Ecenbarger place Netflix, YouTube, Spotify, TikTok, and other corporate claimants in a lineage that includes the build-out of sprawling, invisible infrastructures—undersea cables, server farms, and adtech. These “architectures of mobility,” together with their Silicon Valley underwriters, make seamless, algorithmic streams possible and profitable. The upshot is an evolving regime of mobile personalization, with entertainment for consumers and data-driven monetization for companies. *Mobile Personalization* recasts foundational ideas from Raymond Williams, including “flow” and “mobile privatization,” to account for the algorithmic delivery of targeted video and audio to lucrative audiences. As this important new book argues, the mobile streamers have delivered convenience, but also audience fragmentation and behavioral capture. mediastudies.press 01 mediastudies.press 04 01 20260807 02 WORLD 06 15 9781951399542 06 15 9781951399511 06 15 9781951399528 06 15 9781951399535 WORLD 09 mediastudies.press 20 01