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urn:uuid:5829a49d-d242-4c54-92c8-9625b64f6be0 03 15 9781805110569 00 EB E101 10 01 01 William Moorcroft, Potter Individuality by Design 1 A01 Jonathan Mallinson Jonathan Mallinson is Emeritus Professor of Early Modern French Literature and Fellow of Trinity College, Oxford. He has written extensively on prose fiction, comedy and satire of the seventeenth and eighteenth centuries, and has edited works by Molière, Voltaire and Graffigny. His interest in British art pottery and its reception dates back many years. 01 eng 00 412 03 12 AFP 10 CRA028000 04 NK4210.M624 23 pottery 23 Visual Arts 23 Arts and Crafts 10 DES003000 23 History 12 WFN 12 AFT 10 DES009000 23 European Studies: English and Irish Studies 23 production 12 AK 10 ART015100 23 Moorcroft 23 art 12 HBTB 12 HBLW 23 industry 23 biography 23 decorative arts 23 cultural history 01 06 03 00 William Moorcroft (1872-1945) was one of the most celebrated potters of the early twentieth century. His career extended from the Arts and Crafts movement of the late Victorian age to the Austerity aesthetics of the Second World War. Rejecting mass production and patronised by Royalty, Moorcroft’s work was a synthesis of studio and factory, art and industry. He considered it his vocation to create an everyday art, both functional and decorative, affordable by more than a privileged few: ‘If only the people in the world would concentrate upon making all things beautiful, and if all people concentrated on developing the arts of Peace, what a world it might be,’ he wrote in a letter to his daughter in 1930.'William Moorcroft, Potter: Individuality by Design' is a pioneering study by Jonathan Mallinson, Emeritus Fellow of Trinity College, Oxford. It follows the career of William Moorcroft through a wealth of private papers, letters and diaries, business correspondence and published reviews in newspapers, trade magazines and art journals. Richly illustrated with examples of his pottery, it explores what lay behind the unique impact of work sought by museums and treasured in homes the world over. The book examines an artist’s very individual response to the turbulent half century in which he worked. It will appeal to both specialists and general readers with an interest in pottery, the decorative arts, and the cultural history of the times. 04 00 Abbreviations Acknowledgements Introduction: William Moorcroft, Potter PART I: MAKING A NAME 1. 1897–1900: The Making of a Potter 2. 1901–04: The End of the Beginning 3. 1905–09: Experiment and Adversity 4. 1910–12: Approaching a Crossroads 5. 1912–13: Breaking with Macintyre’s PART II: CREATING A STUDIO 6. 1913–14: A New Beginning 7. 1914–18: The Art of Survival 8. 1919–23: A Lone Furrow 9. 1924–25: Recognition of the Artist Potter 10. 1926–28: Re-negotiating the Future PART III: EXPRESSING A VISION 11. 1929–31: No Ordinary Potter 12. 1932–35: Individuality and Industrial Art 13. 1936–39: Pottery for a Troubled World 14. 1939–45: Adversity and Resolution Conclusion: Individuality by Design Bibliography List of Figures Index Open Book Publishers 01 Open Book Publishers 04 01 20230831 02 WORLD 06 15 9781805110538 06 15 9781805110545 06 15 9781805110552 06 15 9781805110590 06 15 9781805110583 06 15 9781805110569 WORLD 09 Open Book Publishers 20 02 5.99 GBP WORLD