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urn:uuid:a3705280-8235-4dfe-a2e8-a797b740f981 03 15 9780854572892 00 EB E107 10 10 02 26329573 01 02 imlr books 01 01 Going to the People Popular Press in Fascist Italy, 1934–43 1 A01 Manuela Di Franco <p>Manuela Di Franco holds a PhD from the University of Cambridge, UK. She is currently a postdoctoral fellow at the University of Ghent, Belgium.</p> 01 eng 23 Languages, Cultures and Societies 10 LIT004200 23 Languages, Cultures and Societies ⇒ Italian Studies 10 SOC052000 10 1.5.3.0.0.0.0 01 06 03 00 <p>In the interwar years, Italy underwent profound social and cultural transformations which shaped the emergence of a modern mass-consumer society. Amidst the Fascist regime’s centralised control over cultural production, new forms of popular print culture flourished, most notably the <italic>rotocalco</italic>, the illustrated magazine aimed at a broad readership. This book explores the development and popularity of these magazines in the 1930s and early 1940s, focusing on how they navigated the tensions between authoritarian cultural policies and the powerful appeal of foreign models, especially from the USA. Di Franco analyses three representative magazines, investigating the complex dynamics of cultural exchange defining Italian print culture under Fascism, a field caught between commercial imperatives and ideological pressures; and examines how these magazines served as sites of transnational cultural negotiation, blending entertainment, Fascist influence and the demands of an increasingly modern readership. The <italic>rotocalco</italic> emerges as both a product and a driver of Italy’s evolving mass-media landscape, in which nationalist rhetoric co-existed with international influences and the popular press mirrored society’s contradictions and transformations.</p> University of London Press 01 University of London Press 04 01 20260423 02 WORLD 06 15 9780854572885 06 15 9780854572892 WORLD 09 University of London Press 20 01