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          <TitleText>Early Media Effects Theory &amp; the Suggestion Doctrine</TitleText>
          <Subtitle>Selected Readings, 1895–1935</Subtitle>
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        <NamesBeforeKey>Patrick</NamesBeforeKey>
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        <Text language="eng" textformat="03">&lt;p&gt;&lt;p&gt;While much has been written on the history of media effects research in the United States, a casual review of the literature could reasonably lead one to believe that little if any such work was conducted until the 1940s. Early Media Effects Theory &amp; the Suggestion Doctrine: Selected Readings, 1895–1935, consisting of over 30 public domain works originally publishing from the late 19th century to the mid-1930s, demonstrates the rich and varied study of media effects before mid-century—much of it centered on the concept of “suggestion.” What media scholars know today as “persuasion,” social psychologists of the early 1900s would have understood as the process of suggestion. The works collected in Early Media Effects Theory &amp; the Suggestion Doctrine include the original statements on the subject from many of the leading social theorists of the age, among them figures such as Gabriel Tarde and Gustave Le Bon in France and James Baldwin, Edward Ross, and Floyd Allport in the United States.&lt;/p&gt;&lt;/p&gt;</Text>
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        <Text>Introduction: An Overview of the Origins and Evolution of Suggestion Theory 1
Patrick Parsons
Part Two: Foundations
The Crowd: A Study of the Popular Mind (1896) 13
Gustave Le Bon
The Laws of Imitation (1903) 23
Gabriel Tarde
The Imitative Functions and Their Place in Human Nature (1894) 31
Josiah Royce
Mental Development of the Child and the Race (1911) 43
James Mark Baldwin
The Psychology of Suggestion (1898) 54
Boris Sidis
Social Psychology: An Outline and Sourcebook (1908) 64
Edward Alsworth Ross
A Sociological Definition of Suggestion (1921), Definition of Imitation (1921), &amp; Attention, Interest, and Imitation (1921) 75
W. V. Bechterew, Charles Judd, and George Stout
The Need for Social Psychology (1917) 90
John Dewey
Part Three: Evolutions &amp; Variations
An Introduction to Social Psychology (1913) 101
William McDougall
Instincts of the Herd in War and Peace (1917) 112
Wilfred Trotter
The Original Nature of Man (1913) 122
Edward Lee Thorndike
Social Psychology (1924) 128
Floyd Henry Allport
Suggestion and Suggestibility (1919) 139
Robert H. Gault
Suggestion and Suggestibility (1920) 147
Edmund Prideaux
The Comparative Influence of Majority and Expert Opinion (1921) 159
Henry T. Moore
The Psychology of Belief: A Study of Its Emotional, and Volitional Determinants (1925) 165
Frederick Lund
Social Psychology (1925) &amp; The Concept of Imitation (1926) 173
Knight Dunlap and Ellsworth Faris
An Introduction to Social Psychology (1922) 185
Charles A. Ellwood
An Introduction to Social Psychology (1926) 198
Luther Lee Bernard
Principles of Sociology (1928) 213
Frederick Elmore Lumley
Social Psychology (1931) 223
Ernest Théodore Krueger and Walter C. Reckless
The Influence of Newspaper Presentations Upon the Growth of Crime and Other Anti-Social Activity (1910 &amp; 1911) 234
Frances Fenton
Part Four: Applications
The Psychology of Persuasion (1920) 255
William Macpherson
The Control of the Social Mind (1923) 268
Arland Deyett Weeks
Control of Propaganda as a Psychological Problem (1922) 277
Edward Kellog Strong, Jr.
The Theory of Political Propaganda (1927) 288
Harold D. Lasswell
The Psychology of Advertising (1913) 295
Walter Dill Scott
The Conditions of the Belief in Advertising (1923) 301
Albert T. Poffenberger
The Psychology of the Audience (1935) 308
Harry L. Hollingworth</Text>
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        <Text>Open Access</Text>
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