Thoth distribution@thoth.pub 20260809

urn:uuid:1f4762fd-0b83-4fd5-b5dd-7290d347f171 03 01 01 urn:uuid:1f4762fd-0b83-4fd5-b5dd-7290d347f171 15 9781951399511 06 10.64629/pf8605cb.10dcf8f3 00 EB E107 09 81 09 85 10 Creative Commons License 02 https://creativecommons.org/licenses/by-nc/4.0/ 10 01 02 Media Manifold Series 01 01 Mobile Personalization The History and Theory of Mobile Streaming Media 1 A01 21 0000-0002-3247-8733 Justin Grandinetti 2 A01 21 0000-0002-2304-9582 Charles Ecenbarger 01 eng 00 157 03 93 JBCT1 10 SOC052000 93 JBCT2 10 SOC022000 93 ATN 10 SOC076000 01 06 03 00 <p>People were watching and listening on the move long before the iPhone’s launch. The world of always-on streaming, accessible anywhere, has a pre-history: magic lanterns, drive-in theaters, and portable radios. In *Mobile Personalization*, Justin Grandinetti and Charlie Ecenbarger place Netflix, YouTube, Spotify, TikTok, and other corporate claimants in a lineage that includes the build-out of sprawling, invisible infrastructures—undersea cables, server farms, and adtech. These “architectures of mobility,” together with their Silicon Valley underwriters, make seamless, algorithmic streams possible and profitable. The upshot is an evolving regime of mobile personalization, with entertainment for consumers and data-driven monetization for companies. *Mobile Personalization* recasts foundational ideas from Raymond Williams, including “flow” and “mobile privatization,” to account for the algorithmic delivery of targeted video and audio to lucrative audiences. As this important new book argues, the mobile streamers have delivered convenience, but also audience fragmentation and behavioral capture.</p> 01 00 03 02 https://books.mediastudies.press/10.64629/pf8605cb.10dcf8f3_frontcover.jpg mediastudies.press 01 mediastudies.press 04 19 2026 06 15 9781951399542 06 15 9781951399511 06 15 9781951399528 06 15 9781951399535 09 mediastudies.press 29 Publisher's website: download the title https://books.mediastudies.press/10.64629/pf8605cb.10dcf8f3.pdf 99 04 09 mediastudies.press 02 Publisher's website: web shop https://www.mediastudies.press/mobile-personalization 99 04