Thoth distribution@thoth.pub 20260430

urn:uuid:3162a992-05dd-4b74-9fe0-0f16879ce6de 03 01 01 urn:uuid:3162a992-05dd-4b74-9fe0-0f16879ce6de 15 9781951399016 06 10.21428/3f8575cb.dbba9917 00 EB E107 10 Creative Commons License 02 https://creativecommons.org/licenses/by-nc/4.0/ 10 01 02 Public Domain Series 01 01 Our Master’s Voice Advertising 1 A01 James Rorty 2 Z01 21 0000-0002-3674-1930 Jefferson Pooley 01 eng 00 318 03 12 JFDV 10 SOC052000 12 GTC 10 LAN004000 10 BUS002000 12 KJSA 01 06 03 00 <p>“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, <italic>Our Master’s Voice</italic> presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.</p> 01 00 03 02 https://books.mediastudies.press/10.21428/3f8575cb.dbba9917_frontcover.png mediastudies.press 01 mediastudies.press Bethlehem, PA 04 19 2020 06 15 9781951399009 06 15 9781951399016 06 15 9781951399016 06 15 9781951399016 06 15 9781951399016 09 mediastudies.press 29 Publisher's website: download the title https://books.mediastudies.press/10.21428/3f8575cb.dbba9917.pdf 99 04 09 mediastudies.press 02 Publisher's website: web shop https://www.mediastudies.press/masters-voice 99 04