Thoth distribution@thoth.pub 20250601T051939

urn:uuid:97de7f92-1284-438d-bdd3-e9781577db28 03 01 01 urn:uuid:97de7f92-1284-438d-bdd3-e9781577db28 15 9781951399115 06 10.32376/3f8575cb.60b97b6f 00 EB E107 10 Creative Commons License 02 https://creativecommons.org/licenses/by-nc/4.0/ 10 01 02 4 Public Domain Series 01 01 Creativity: Process and Personality 1 A01 Larry Gross First edition. 01 eng 00 142 03 12 JMAN 12 JMS 12 PDX 10 PSY034000 10 PSY015000 10 PSY023000 93 JMAN 93 JMS 93 GTB 01 06 03 00 Before arriving in the field of communication, Larry Gross was a psychology student at Brandeis University; Creativity: Process and Personality was Gross’s undergraduate thesis at Brandeis, completed in 1964. This mediastudies.press edition is the initial publication of that undergraduate thesis, with a new preface by Gross himself. Creativity: Process and Personality finds Gross exploring the nature of creativity by interviewing some of the era’s most noteworthy experts in psychology, including Herbert Simon, Milton Rokeach, Abraham Maslow, David McClelland, Jerome Bruner, and B. F. Skinner. The result of Gross’s interviews is a nuanced and multi-perspectival set of interlocking chapters, each of which probes the psychological, social, and cultural aspects of creativity. Creativity: Process and Personality remains a provocative consideration of how creativity takes form, while also operating as a revealing snapshot of mid-twentieth century psychological thought. 04 00 PREFACE TO THE MEDIASTUDIES.PRESS EDITION v Larry Gross PREFACE ix Larry Gross CHAPTER I: DEFINITION: CREATIVITY: PROCESS, PERSONALITY 2 Larry Gross CHAPTER II: STRUCTURE OF INVESTIGATION 10 Larry Gross CHAPTER III: HERBERT A. SIMON: HOW DO PEOPLE MAKE DECISIONS? 13 Larry Gross CHAPTER IV: MILTON ROKEACH: HOW DO PEOPLE BELIEVE? 30 Larry Gross CHAPTER V: ABRAHAM H. MASLOW: THE MYSTERY OF HEALTH 52 Larry Gross CHAPTER VI: DAVID C. MCCLELLAND: THE NEED TO ACHIEVE 72 Larry Gross CHAPTER VII: JEROME S. BRUNER: THINKING, LEARNING, KNOWING 89 Larry Gross CHAPTER VIII: B. F. SKINNER: THE SCIENCE OF HUMAN BEHAVIOR 100 Larry Gross CHAPTER IX: CONCLUSION: A PLURALISTIC VIEW 111 Larry Gross 20 00 Open Access mediastudies.press 01 mediastudies.press Bethlehem, PA 04 01 20230115 2023 06 15 9781951399146 06 15 9781951399115 06 15 9781951399122 06 15 9781951399139 09 mediastudies.press 29 Publisher's website: download the title https://books.mediastudies.press/10.32376/3f8575cb.60b97b6f.pdf 99 01 09 mediastudies.press 02 Publisher's website: web shop https://www.mediastudies.press/creativity 99 01